Miami, Florida | September 22, 2026
Two identical vending machines. Same snacks, same drinks, same machine. One makes $500 a month. The other makes $700. VMFS USA today released a simple, line by line breakdown showing exactly why, based on what its team sees across more than 1,200 machines deployed and private pilot programs running across the United States.

The short answer is this: the machine did not change. The building around it did.

Most new operators spend weeks choosing between vending machines and an afternoon choosing where to put one. This breakdown shows why it should be the other way around.

I came into vending from sales and marketing, and the first thing I noticed was how many people buy a great machine and put it in the wrong building. The machine stays the same. The location decides whether you make $500 or $700, or nothing at all. We would much rather help you get that right before you buy.
Jose Perez, Chief Executive Officer, VMFS USA
$200 moreEvery month from the same machine, just by being in a better location
$2,400 moreEvery year, from one machine, with nothing else changed
3x the hoursA machine open all day, every day, sells for over three times as long as one in an office

Meet the two locations

We took one refrigerated combo machine selling snacks and cold drinks, added a card reader, and put it in two different places.

Location A: an office

About 220 people work there
Many work from home some days
Open weekdays only, daytime hours
A coffee counter in the lobby
Location takes 8% of sales
12 miles away, visited 4 times a month

Location B: a warehouse

About 160 people work there
Everyone works on site
Open 24 hours, 7 days a week
Nearest food is a 9 minute drive
Location takes 12% of sales
20 miles away, visited 6 times a month

On paper, the office looks better. More people, a cheaper deal with the location, and a shorter drive. Now look at the money.

The money, side by side

One month, same machine, two locations
Where the money goes Office Warehouse
Total sales $1,500 $2,375
Cost of the snacks and drinks $720 $1,093
Paid to the location $120 $285
Card payment fees $42 $71
VMFS Cloud monitoring $8 $8
Gas and driving $73 $182
Products that expired or went missing $37 $36
What you keep $500 $700
This is an example to explain how location affects profit. It is not a promise of earnings. It does not include your own time, taxes or financing. Real results depend on your location, products, prices and how you run the machine.

So where does the extra $200 come from?

Here is the surprising part. Both machines sell about the same number of items each day, around 33 or 34. The office is not a bad location. The warehouse simply wins on three things.

It sells every day, not just weekdays

The office sells on about 22 days a month. The warehouse sells on all 30.

It sells around the clock

The office machine can only sell during office hours, about 228 hours a month. The warehouse machine sells for about 730 hours, including nights and weekends.

People spend a little more each time

At the office, the average sale is $2.05. At the warehouse, it is $2.35. Workers on long shifts with nowhere else to go buy bigger drinks, energy drinks and more filling snacks.

The warehouse costs more to run, and still wins

It pays the location more than twice as much, and it costs more than twice as much to drive to. It still ends every month $200 ahead. That is why smart operators ask one question about a location: how much money is left at the end of the month?
How the office's $500 becomes the warehouse's $700
What is different at the warehouse Effect
More sales, after paying for the products adds $502
Pays the location more costs $165
More driving costs $109
More card fees, because of more sales costs $29
Fewer expired products adds $1
Extra money kept each month $200

10 things about a location that change your profit

Before you place any machine, ask these ten simple questions.

1. How many people are really there?

The number of people on the payroll is not the number in the building. Badge data from Kastle Systems shows offices in the biggest US cities running at about 55% of their old attendance in mid 2026. An office with 220 staff might only have about 120 people in on a normal day.

2. How many hours can the machine sell?

A machine can only sell when people can reach it. According to the Bureau of Labor Statistics, about 1 in 6 US workers usually works evenings, nights or rotating shifts. Those workers rely on whatever food is inside the building.

3. How far away is other food?

If there is a cafe in the lobby, your machine has competition all day. If the nearest store is a drive away and breaks are short, your machine is the easy choice. This one factor affects both how much you sell and what you can charge.

4. How much do people spend each time?

Across the industry, the average vending sale in 2025 was about $2.01, according to the largest yearly study of vending payment data. Busy, hard working crowds with no other options tend to spend more than that. Office crowds with lots of choices tend to spend less.

5. Can people pay with a card or phone?

The same study found that 71% of vending sales were cashless in 2024. People paying by card or phone also spent more, about $2.24 per sale compared with $1.78 in cash. No payment system comes standard on VMFS machines, so you choose the card reader and tap to pay options that fit your location.

6. How much does the location want?

Locations usually ask for a share of sales, anywhere from nothing at a small office to 25% or more at a very busy venue. Most deals land between 10% and 15%. A higher share at a great location is often better than a small share at a quiet one.

7. How far do you have to drive?

Driving costs more than most people think. The IRS raised its business mileage rate to 76 cents a mile from July 1, 2026, because gas prices rose from about $2.82 a gallon in January to about $3.89 by July, according to AAA. In our example, driving is the warehouse's third biggest cost.

8. Will the products sell before they expire?

A slow machine holds products longer, and some expire before anyone buys them. The office loses more to expired products than the busier warehouse. Remote monitoring shows you what is selling, so you can stock what each location actually wants.

9. Is it hot, humid or outside?

Heat and humidity make the cooling system work harder and can spoil products faster. That is why VMFS USA runs its private pilots in different American climates and types of locations, and chooses equipment built for US conditions instead of importing a machine designed for another market.

10. Where exactly does the machine stand?

A machine by the break room door and a machine at the end of a quiet hallway can be in the same building and earn very different amounts. Put it where people already walk and stop.

Pick the location first, then the machine

Once you know the location, choosing the machine gets easy. A busy site open around the clock suits combo vending machines, which sell snacks and drinks in one unit. Locations with busy mornings do well with coffee vending machines. Smaller rooms with fewer people are often a better match for mini vending machines, which cost less to buy and fill.

The type of machine can raise the average sale too. The same industry study found that open door smart stores averaged $4.49 per sale in 2025, more than double regular vending. That makes smart vending machines a strong choice for busy sites with a trusted crowd, while digital vending machines help sell products that look better on a screen with pictures and prices.

Quick guide to common locations
Location Why it can work What to watch
Office Steady weekday sales Work from home days, closed weekends
Warehouse or factory Open all the time, few other options More visits, bigger commission asks
Hospital Staff and visitors day and night Formal approval process
Apartment building Evening and weekend sales Smaller sales, security
Gym Strong demand for drinks Owners who negotiate hard
Outdoors Lots of people passing by Heat, sun and weather

How VMFS helps you get the location right

VMFS USA was started by people from outside traditional vending, and it puts operators first. That means helping with the whole business, from the machine to the place it earns money.

Operators looking for good locations can work with VPlaced, and property owners can request a machine through the same program. People looking for a machine nearby can find one on VendingFinder. Location agreements and legal questions are handled by VAdviced, and VMarketed helps operators market themselves to new locations. VMFS Cloud, an optional add on starting at $7.99 per machine per month, shows your sales, stock levels and machine alerts, so you can see which location is really earning.

Six quick checks before you sign a location

 Count the people. Ask how many are there on a normal day, not how many are on the payroll.
 Check the hours. Find out when the building is open and when breaks happen.
 Find the competition. See how far away the nearest cafe, store or other machine is.
 Test the deal. Work out the location's share using a careful sales guess, not your best case.
 Price the drive. Multiply your round trip miles by your visits per month by 76 cents.
 Stand there at break time. Watch who actually walks past the spot.

Good to know

 No earnings are promised. The example above is for learning. Every location is different, and the same location can change over time.
 Payment hardware is extra. Card readers, tap to pay, mobile wallets and bill acceptors are add ons, chosen for each machine.
 The warranty covers parts. One year of parts coverage comes standard, with two and three year options on eligible machines. Pro and Seaga machines have a fixed one year parts warranty.
 You can spread the cost. Vending machine financing is available through PayPal, Klarna and ClickLease.

Want to host a pilot?

VMFS USA runs private pilot programs across the United States for machines including protein shakes, smoothies, custom printing, outdoor units and hot food. They are placed in different climates and types of locations on purpose, and every one teaches the team more about how location changes the numbers. If you own a busy or challenging site, VMFS would love to hear from you.

Ready to start? Browse the full range of vending machines for sale, or book a visit to the Miami showroom and talk through your location before you choose a machine.

About VMFS USA

With more than five years in the vending industry, VMFS USA supplies, customizes and supports automated retail hardware for operators across the United States and Latin America, with more than 1,200 machines deployed. From its Miami campus, the company handles customization, quality assurance, assembly and order processing, operates a by appointment Demo Showroom, and ships from warehouses in Los Angeles and Atlanta that stock the majority of its products, replacement parts and components.
VMFS USA anchors a connected group of operator services: VPlaced for machine placement, VAdviced for legal and compliance support, VMarketed for marketing, VendingFinder for consumer discovery, and VMFS Cloud for remote monitoring. All machines are new and sold for purchase, with financing available through registered outside partners.
For media enquiries, pilot site applications or showroom appointments, contact VMFS USA at info@vmfsusa.com or (305) 395-3997.

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