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In Wisconsin, the Department of Safety and Professional Services (DSPS) and the Department of Health Services (DHS) oversee vending machine operations. Operators selling refrigerated beverages such as sodas, juices, bottled water, energy drinks, sports drinks, and protein shakes must obtain a Food Service License or Food Vending Machine License from the Wisconsin DHS. Wisconsin has a mandatory beverage container deposit law (bottle bill) requiring a deposit on most carbonated beverages, beer, and certain other beverages; operators must comply with deposit collection and redemption requirements under Wisconsin Statutes Chapter DSPS 102. There is no state-level sugary beverage tax in Wisconsin. Operators must register for Wisconsin sales tax with the Department of Revenue; an EIN (Employer Identification Number) from the IRS is required for business entity registration (sole proprietorship, LLC, or corporation). Bottled water is exempt from Wisconsin sales tax; however, sodas, energy drinks, sports drinks, and beverages containing added sugars or artificial sweeteners are taxable. Dairy-containing protein shakes are taxable under food and beverage rules. Juice products must meet labeling requirements under Wisconsin Administrative Code DSPS 110. Vending machine food service licenses must be renewed annually. Wine and beer vending is prohibited in Wisconsin for consumer sale; only licensed alcohol retailers may distribute alcohol.

Green Bay requires a City of Green Bay business license (contact Green Bay Business Services at 920-448-3000) and a Certificate of Use for vending machine placement. Zoning compliance is mandatory; operators must verify that proposed locations comply with Green Bay zoning ordinances (contact Green Bay Planning Services). Fire safety inspection and approval are required for all vending machines in public-facing locations; submit requests to the Green Bay Fire Department. Brown County does not impose additional county-level vending permits beyond state requirements, though some municipalities within Brown County may have local ordinances. Operators must declare coin-operated machines as part of business licensing. No local sugary beverage tax exists in Green Bay or Brown County. Business licenses and Certificates of Use renew annually; late penalties apply for renewals submitted after the expiration date. Contact the City of Green Bay Department of Community Development at 920-448-3000 for permit applications and status.

The combined sales tax rate in Green Bay, Wisconsin is 5.5% (Wisconsin state rate of 5% plus Brown County surtax of 0.5%). Bottled water is exempt from sales tax in Wisconsin. Sodas, energy drinks, sports drinks, and other beverages with added sugars or sweeteners are taxable at the full 5.5% rate. Fruit juices with added sugar are taxable; 100% pure juices without added ingredients may qualify for exemption depending on product formulation. Protein shakes containing dairy ingredients are taxable as prepared food products. There is no additional local sugary beverage excise tax in Green Bay or Brown County. Operators must register with the Wisconsin Department of Revenue for sales tax collection and remit taxes monthly or quarterly depending on sales volume. Out-of-state sellers with economic nexus (sales into Wisconsin exceeding $100,000 annually) must register and collect Wisconsin sales tax.

The Wisconsin Department of Health Services establishes statewide health standards for refrigerated beverage vending machines under Wisconsin Administrative Code DHS 110. Local enforcement is conducted by the Brown County Public Health Department and the City of Green Bay Health Department. All refrigerated vending machines must maintain internal temperatures between 35-41 degrees Fahrenheit and be equipped with accurate thermometers (either built-in or externally mounted). Machines must have durable, food-grade interior surfaces that are cleanable and non-absorbent; external surfaces must be maintained in sanitary condition. Automatic shut-off features are required if machines are idle for extended periods. Date-marking is mandatory for perishable products such as protein shakes and dairy-containing beverages; operators must rotate stock and remove expired products before sale. All beverage labels and product information must be clearly visible and legible. Brown County Public Health conducts unannounced inspections of vending machines, particularly those placed in schools, healthcare facilities, and government buildings; secondary health oversight applies to these sensitive locations. Green Bay experiences winter temperatures that may drop below freezing; operators must ensure machines are positioned indoors or in climate-controlled environments, or equipped with heating elements to prevent product freezing and equipment damage. VMFS soda and drink vending machines deployed in Green Bay ship with the appropriate specification standard, including modular refrigeration with eco-friendly refrigerants and a 3-year comprehensive warranty.

Regulatory information is for reference only and current as of 2026. Operators should verify current requirements with the relevant agency before deployment. VMFS USA is not a legal or tax advisor. For operator-side legal guidance covering placement contracts, host venue agreements, documentation, business incorporation, tax registration, licenses, and permits, operators can consult <a href="https://vadviced.com">VAdviced</a>. For professional placement and location matching support, operators can work with <a href="https://vplaced.com">VPlaced</a>.