How Custom Machine Branding Works

Branding transforms a vending machine into a marketing asset.

A wrapped machine can:

• Reinforce brand identity
• Increase trust
• Improve visual impact
• Attract attention in high-traffic areas
• Support advertising strategy

Branding is not decoration, it is positioning.

1. What Can Be Branded

VMFS machines can be wrapped on:

• Front panel
• Side panels
• Rear panel, if required
• Payment surround
• Header display area
• Touchscreen idle screen, digital branding

Branding can include:

• Full vinyl wrap
• Partial wrap
• Logo placement
• Corporate color matching
• Promotional campaign graphics

Wrap coverage depends on machine model and structure.

2. Branding Process Overview

Phase 1: Design Submission

Client provides:

• High-resolution logos, vector format preferred
• Brand guidelines
• Color codes, Pantone, HEX, CMYK
• Graphic concepts or inspiration
• Compliance text, if regulated category

Low-resolution files delay production.

Phase 2: Layout Mockup

VMFS provides:

• Digital render mockup
• Panel placement visualization
• Logo positioning preview
• Approval version

No production begins without written approval.

Phase 3: Print & Application

• Wrap printed on commercial-grade vinyl
• Protective lamination applied
• Machine panels prepped
• Wrap applied professionally
• Final inspection conducted

Custom wrap becomes permanent once applied.

3. Material Quality

VMFS uses:

• Commercial-grade vinyl
• UV-resistant lamination
• Fade-resistant printing
• Weather-resistant materials for outdoor units

Wrap durability depends on:

• Environment exposure
• Sunlight intensity
• Physical contact
• Cleaning practices

Outdoor units may experience gradual fading over time.

4. Timeline Expectations

Wrap production typically adds 2 to 4 weeks depending on complexity and production schedule.

Highly customized or large-batch branding may extend timeline.

Brand approval delays will delay production.

5. Custom Branding Is Final Sale

All wrapped or branded machines are final sale.

Once design is approved and printing begins:

• Order cannot be canceled
• Wrap cost is non-refundable
• Machine cannot be returned

Branding makes the machine custom-built.

6. Regulated Category Branding

For age-restricted or regulated products, branding must comply with:

• Local advertising laws
• Health disclaimers
• Warning label requirements
• Marketing restrictions

Client is responsible for ensuring compliance of branding content.

VMFS does not assume liability for advertising violations.

7. Digital Branding, Touchscreen Units

For touchscreen units, branding can include:

• Startup screen logo
• Idle promotional graphics
• Rotating branded ads
• Product launch slides

Digital branding can often be updated remotely.

Physical wraps cannot be modified without reprinting.

8. Multi-Location Brand Consistency

For enterprise deployments, branding consistency requires:

• Standardized artwork files
• Centralized approval process
• Locked color profiles
• Defined layout template

Brand governance improves rollout efficiency.

9. Wrap Maintenance

To extend wrap life:

• Clean with non-abrasive cloth
• Avoid harsh chemicals
• Do not pressure wash directly
• Inspect for edge lifting

Improper cleaning may damage vinyl.

10. Re-Wrapping

Machines can be re-wrapped later.

However:

• Old wrap must be removed
• Surface cleaned
• New wrap printed and applied
• Additional cost applies

Rebranding is possible but requires downtime and cost.

11. Common Branding Mistakes

• Submitting low-resolution logos
• Ignoring door hinge clearance in design
• Overcrowding design with text
• Using dark wrap in high-heat environments
• Failing to include required disclaimers

Simple, bold designs perform best visually.

12. Enterprise Branding Integration

For large brands, wrap strategy may integrate with:

• Advertising monetization
• Campaign rollouts
• Data collection initiatives
• Location-specific marketing
• National product launches

Branding becomes part of broader strategy.

Final Thought

Branding transforms a machine from equipment into presence.

It influences:

• Customer perception
• Engagement
• Trust
• Sales behavior

Once printed and applied, branding is permanent.

Careful planning ensures long-term satisfaction.