What Is Included, What Is Not, and How Design Work Is Structured

Custom machine branding involves two separate components:

• Graphic Design
• Printing and Vinyl Installation

These are not the same service. Understanding the difference prevents delays and confusion.

What Your Custom Wrap Payment Covers

When you purchase a custom wrap, the wrap fee covers:

• Commercial-grade vinyl printing
• Lamination, UV protection layer
• Machine surface preparation
• Professional vinyl application
• Final inspection

The wrap fee covers production and installation of vinyl. It does not automatically include graphic design creation.

What Is Not Included in Wrap Pricing

Wrap pricing does not include:

• Creative concept development
• Logo creation
• Full brand design
• Campaign artwork creation
• Extensive layout revisions
• Graphic design consulting

Design work is billed separately unless explicitly stated in writing.

Option A: Client-Provided Design Files

Clients may provide:

• Final production-ready artwork
• Vector files, AI, EPS, PDF preferred
• Properly sized panel layouts
• Color codes, Pantone or CMYK
• All required disclaimers

Files must meet print specifications. If files require correction or resizing, design time may apply.

Option B: VMFS Design Services, Hourly

If you do not have finalized artwork, you may work with VMFS designers. Design services are billed hourly. This may include:

• Concept development
• Panel layout creation
• Color matching
• Compliance placement
• Mockup revisions
• Design optimization for visibility

Design hours are quoted in advance when possible. Design approval is required before printing begins.

Minor Logo Placement vs Full Wrap Design

Not all branding requires full creative development.

Minor Logo Placement

If you only need:

• Logo added to front panel
• Small side placement
• Simple brand color background

This may not require full wrap design billing. In these cases:

• Minimal layout adjustments are needed
• Implementation is straightforward
• Timeline is shorter

Full Wrap Design

Full wrap design includes:

• Complete cabinet coverage
• Multi-panel layout coordination
• Complex graphics
• Promotional campaign artwork
• Regulatory disclaimers integration
• Multi-machine brand consistency

This requires structured design work.

Design Approval Process

Before printing begins:

• Client receives digital mockup
• Panel layouts are shown
• Placement confirmed
• Final written approval required

Once approved, production begins. After printing starts, changes cannot be made.

Revisions and Change Requests

Revision policy depends on scope. Minor revisions may be included in design hours. Major redesign requests may require additional billing.

Approval must be taken seriously before sign-off. Printing is permanent.

Regulated Category Designs

For nicotine, alcohol, or regulated products, client is responsible for:

• Correct disclaimers
• Required warning labels
• Compliance messaging

VMFS does not assume legal responsibility for marketing content.

Color Matching Expectations

Digital screens and printed vinyl differ. Exact color match cannot be guaranteed due to:

• Material differences
• Lighting conditions
• Surface texture

Professional matching is performed within industry standards.

Final Sale Clarification

Once wrap production begins:

• Wrap fees are non-refundable
• Machine becomes custom
• Order becomes final sale

Custom wraps cannot be reversed without full reprinting.

Best Practices for Successful Wrap Projects

• Provide vector files early
• Keep design clean and bold
• Avoid overcrowding graphics
• Consider visibility from distance
• Confirm all disclaimers
• Approve mockup carefully

Clear planning reduces cost and delay.

Final Thought

Branding is powerful. But it requires clarity, structure, and approval discipline.

Wrap pricing covers production and installation. Design work is separate unless otherwise agreed.

Understanding this distinction ensures smooth execution.